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The Think BIG Brand Marketing Course September 2024
Introduction
Course Overview and Objectives
Meet the Instructors
Getting Started: the BIG Questions
Module One
Module One - Video and Workbook (1.5 hours) (7:49)
Unique You - Your Unique Selling Point
It's Vision Time
Values in Action
Module One Assessment
Orientation Call Recording and WhatsApp Group Link (6:03)
Module Two
Module Two - Video and Workbook (1.5 hours) (11:22)
Who Is Your Customer?
Customer Personas
Know, Like and Trust
Module Three
Module Three - Video and Workbook (1.5 hours) (8:00)
Tell yourself your brand story
What's your tone of voice?
Your Brand Promises
Link to Live Drop In on 10th October at 7pm
Module Three Assessment
Module Four
Module Four - Video and Workbook (2 hours) (4:55)
Your Transformational Statement
Your Inception Story
Your Ideal Customer's Story
Your Product or Service's Story
Your Marketing Messaging Framework
Module Four Assessment
Module Five
Module Five - Video and Workbook (2 hours) (7:21)
Link to Live Drop In Thursday 7th November at 7pm
Setting SMART goals
Planning Campaigns
Channel List Planner
Module Five Assessment
Module Six
Module Six - Video and Workbook (1.5 hours) (2:51)
Your Brand Visuals
Creating Your Brand Mood Board
Creative Brief
Module Six Assessment
Feedback - Tell us what you think!
Your Product or Service's Story
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