You have arrived! You have made this brilliant commitment to yourself and your business and we are so thrilled to be here with you.

Are you ready to jump in?

If you get stuck, frustrated, or you have a moment of thinking it's all pointless along the way, please remember that it’s completely normal to have doubts. We are here to help, inspire, and sit with you as you navigate your brand marketing journey. By the end of this guide, you will feel more confident than ever before about marketing your business and your brand.

Let’s get going!

We know you are busy, so we have kept this super simple. Once you have signed up for the course you will receive your log in for Teachable, where the entire course will be hosted. Each week we drop in your course module for that week, which you can watch at your convenience. For every module, there’s about 1 hour of work to do in your own time. As a bonus, you will receive a digital course workbook. This is an interactive workbook that once completed will become your brand marketing bible that you can refer back to time and time again.

Think BIG Brand Marketing Course – Overview & Structure

The Think BIG Brand Marketing Course is a structured, step-by-step program designed for small business owners and entrepreneurs who want to master brand marketing with confidence and clarity. This course provides practical learning, expert guidance, and ongoing support to help participants develop a strong brand strategy, attract the right customers, and create marketing that delivers results.

How It Works

The course is hosted on Teachable where you’ll receive weekly access to new modules.

Each module includes video lessons, an interactive workbook, and approximately one hour of self-paced work.

Three live coaching calls offer tailored support and real-time feedback.

Ongoing WhatsApp group access ensures you stay connected with course leaders and fellow participants.

Course Breakdown & Module Mapping to Learning Objectives

Module 1: Unique You (1.5 hours)

Objective: Learners will understand how to define and communicate their unique brand identity.

Content: Identifying core brand values and mission

Understanding brand positioning in the market

Differentiating your brand from competitors

Learning Outcome: Learners will be able to clearly articulate their brand identity, positioning, and unique selling points. They will receive a workbook with some tasks to complete and a marketing challenge set so they can put their learning into action.

Module 2: Unique Customer (1.5 hours)

Objective: Learners will master the art of identifying and attracting their ideal customers.

Content: Defining an ideal customer persona

Understanding customer needs, behaviors, and pain points

Aligning messaging and offerings to customer expectations

Learning Outcome: Learners will be able to develop detailed customer profiles and tailor marketing strategies accordingly. They will receive a workbook with some tasks to complete and a marketing challenge set so they can put their learning into action.

Module 3: Crafting Brand Stories (1.5 hours)

Objective: Learners will develop storytelling techniques to build deeper connections with their audience.

Content: The psychology of storytelling in marketing

Structuring brand stories that engage and convert

Practical exercises in crafting compelling brand narratives

Learning Outcome: Learners will be able to create brand stories that emotionally resonate with their target audience. They will receive a workbook with some tasks to complete and a marketing challenge set so they can put their learning into action.

Module 4: Marketing Strategy & Plan (2 hours)

Objective: Learners will be able to develop and implement a structured marketing strategy.

Content: Building a simple, actionable marketing strategy

Setting goals and measuring success

Aligning marketing activities with business growth

Learning Outcome: Learners will leave with a clear, strategic marketing plan tailored to their business needs. They will receive a workbook with some tasks to complete and a marketing challenge set so they can put their learning into action.

Module 5: Messaging & Channel Mastery (2 hours)

Objective: Learners will understand how to craft impactful messaging and select the right marketing channels.

Content: Crafting messaging that cuts through the noise

Choosing the right platforms for maximum reach

Strategies for consistency and engagement

Learning Outcome: Learners will be able to effectively communicate their brand message across multiple platforms.

Module 6: Brand Visuals (1.5 hours)

Objective: Learners will understand the importance of brand aesthetics and how to apply them.

 Content: The role of visual branding in business success

Ensuring consistency in branding elements

Selecting and refining brand visuals

Learning Outcome: Learners will be able to create a cohesive visual identity that strengthens brand recognition.

Bonus Support & Practical Implementation (Integrated Throughout the Course)

Live Coaching & Feedback – Ensuring learners apply their knowledge in real-time.

Collaborative Learning Community – Peer discussions and shared insights enhance learning retention.

One Year Free Access to The BIG Huddle – Continued development through additional CPD resources.

Total CPD Learning Time: 10 Hours

This structured approach ensures that learners move from foundational brand principles to practical implementation, gaining knowledge, skills, and confidence to execute their brand marketing strategy effectively.

By the end of this course, you’ll have a clear brand strategy, a well-defined audience, compelling messaging, and a marketing plan tailored to your business - along with a supportive network to keep you motivated.

You will also have the chance to join three live drop-ins with a limited cohort at each one so you get plenty of time to discuss any challenges you are facing. You will also be part of our What’sApp group where you can touch base with other course members and us with anything you like, your latest marketing win or what you are doing on Saturday - up to you!